What will change your life? What will bring you popularity, riches, success, and fame? What is the “secret,” the “magic bullet,” the one thing to transform your life?
Have you noticed people who succeed long-term, tend to make others feel important – and they do it sincerely. As a result, other people want to help them. Think about the successful people you know (and admire). Don’t they make you feel important when you are around them?
The challenge? People are different. What makes one person feel important, may not work for someone else.
Get to know your people; get to know your customers. Get interested in them. The attention you give them will make them feel important. AND, you’ll know what else you can do to create an environment where they feel appreciated – to feed (what William James, the father of modern psychology called) their craving to feel appreciated.
While it doesn’t guarantee international fame, money, and power, it does guarantee richer relationships, increased influence, and becoming the person people want to know and want to help.
By the way, principle #9 from Dale Carnegie’s bestseller “How to Win Friends and Influence People” is – Make the other person feel important – and do it sincerely. Try it. It works.